Review of Urban Decay Eyeshadow Primer Potion

"How to keep eyeshadow in place" is what I googled last week, after coming home from work and seeing that once again, all my eyeshadow had slid into the crease - and I decided I needed to find a solution.

Just prior to this, I stopped at one of those makeup kiosks in the mall and asked for a solution to this problem. The woman began to rave about her $16 concealer and how that if I dabbed it on and then put some powder, my eyeshadow wouldn't crease anymore. Well I got her concealer and all I ended up with was an even bigger glob of makeup in my creases.

My ever helpful web search, however, lead me to Urban Decay's Eyeshadow Primer Potion, and after reading many favorable reviews, several from people with oily skin who were having my same problem - I decided I would give it a try.

At Urban Decay's site it retails for $17, and when I bought it, the shipping was free. I did attempt to find it cheaper on ebay, but it was actually more expensive. They also have a store locator on their site, so you could perhaps avoid shipping costs that way.

For my test of the primer potion, I dabbed it over my whole eyelid and up to my brow with the applicator, then I blended it a bit more with my finger. Next I applied my eyeliner and my three shades of blue eyeshadow (for my turquoise outfit, of course).

My first photo was taken at 11am and the second at 11pm. I did not touch up the eyeshadow at any point during the day.

As you can see, by the end of the day, my face did get so very oily and while there was some depletion of the eyeshadow, I did not end up with it all globed into the crease!
I would say that I am very pleased with the product, as it did just what I wanted it too. It is simple to apply and not too overly priced. I would definitely recommend it.


  1. your makeup is gorgeous! and i've always heard amazing reviews about urban decay's primer potion. i love those before and after photos, now i can actually see that it works! :)

  2. great review, i've heard good things about the product but haven't tried it yet, maybe it's time! i love the eyeliner - it really pops!

  3. My sister just bought it too! But she hasn't tried it out yet. I'm glad it worked out for you!

  4. wow! 11 am to 11 pm!
    since i'm too lazy to use primer, i try using gel shadow and so far, it works well for me (try shu uemura gel shadow)

  5. I've been wanting to try this product for a while- I love that you did a time elapse picture!

  6. i also like M.A.C.'s "paint," but i've heard this stuff works well too :]