Heading to the store at 8 am on the launch date, or stalking the Target website, desperately adding items to my cart as soon as the clock hits midnight has never been of interest to me.
What makes this Lilly Pulitzer collection different is not that I'm a huge Lilly fan. In fact, I do not possess a single Lilly Pulitzer item, nor have I ever even wanted one.
The moment I spotted the first preview photos I was smitten. Perhaps in the winter doldrums I was extremely impressionable to the idea of bright and beachy, perhaps its because I am equally, if not more in love with the housewares included in the collection (hello pineapple serving bowl). Plus, there are beach chairs. My life will not be complete without the set.
While I'm pretty much in love with 90% of the collection, here are the items I will be scrambling to put in my cart come April 19th; may my wallet forgive me.
Fan Dance Shift Dress, $38
Pineapple Serving Bowl, $30
Patio Umbrella, $100
Upstream Pom Pom Shorts, $24
Giraffeey Beach Towel, $25
Set of Four Dessert Plates, $25
Giraffe Bottle Opener, $10
Happy Place Straw Tote Bag, $30
Teak Beach Chairs, $60 each