I'm excited about Lilly Pulitzer x Target

Target has been patterning with designers to produce capsule collections for the masses since 2003, and I've greeted most of them with the same attitude - "I'll see if I like anything that is left by the time it hits the clearance racks."

Heading to the store at 8 am on the launch date, or stalking the Target website, desperately adding items to my cart as soon as the clock hits midnight has never been of interest to me.

What makes this Lilly Pulitzer collection different is not that I'm a huge Lilly fan. In fact, I do not possess a single Lilly Pulitzer item, nor have I ever even wanted one.

Until now.

The moment I spotted the first preview photos I was smitten. Perhaps in the winter doldrums I was extremely impressionable to the idea of bright and beachy, perhaps its because I am equally, if not more in love with the housewares included in the collection (hello pineapple serving bowl). Plus, there are beach chairs. My life will not be complete without the set.

While I'm pretty much in love with 90% of the collection, here are the items I will be scrambling to put in my cart come April 19th; may my wallet forgive me.

Lilly X Target

Fan Dance Shift Dress, $38
Pineapple Serving Bowl, $30
Patio Umbrella, $100
Upstream Pom Pom Shorts, $24
Giraffeey Beach Towel, $25
Set of Four Dessert Plates, $25
Giraffe Bottle Opener, $10
Happy Place Straw Tote Bag, $30
Teak Beach Chairs, $60 each

26 comments

  1. I am very impressed with this collection. The size range is impressive and the girls pieces are super cute! I will most certainly pick up a few pieces for myself and Madison.

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  2. I'm sure it won't really surprise you to hear that I've never considered Lilly Pulitzer to be my style - so much bright and floral, neither of which are my thing. But I will admit that some of the home decor pieces from this collection have me seriously tempted, particularly those beach chairs!
    xox,
    Cee

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  3. LOVE those shorts! Super cute!! And those chairs are so fun!
    Lily isn't really my style, too bright and happy, haha. But there are some pieces in the collection that I'd like to have. But for this one I'll wait for clearance ;)
    http://www.closet-fashionista.com/

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  4. The dress is so lovely for Spring and Summer!!! Why don't you drop by the blog & check out the giveaway I am hosting this week till the 12th for my blog's 3rd year!

    Best!
    Rebecca
    www.redtagchiclosangeles.com

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  5. After such a long winter there's nothing much wonderful and happy then a color and pretty patterns. What a gorgeous selection. I have soft spot for pretty bowls and plates. I love to decorate my home.
    xoxo
    Ramona
    http://ramona-strikeapose.blogspot.ie/

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  6. OMG, this Palm Beach girl is equally obsessed. I'm not even so into Lilly -- though around here it's inevitable to fall in love! -- but this collection is amazing. Those shorts are at the top of my list, too!

    alyson
    www.theaveragegirlgsuide.com

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  7. This just reminds me how sad I am that all the Targets here are closed. Sniff sniff.

    Courtney ~ Sartorial Sidelines

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  8. My sister is a huge Lilly fan and so by proxy, I am a little bit. So I am very excited. I'm excited to see it be offered in plus sizes and that the prices aren't crazy like some of the last collaborations. It's Target. Offer this stuff at Target prices.

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  9. Love these beach chairs. They are so fun and colourful!
    xxx

    www.mybeautrip.com

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  10. I don't own anything Lilly, but this collection looks so gorgeous!
    xo,
    Angela

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  11. I am head over heels for this collection! And I'm not a huge Lily fan either!
    xo Annie
    New England Romance

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  12. That pineapple tray is pretty cute! I also love the dessert plates!
    ~Jessica
    Jeans and a Teacup

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  13. Oh, I can't wait! I am probably going to spend too much on this collection

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  14. I can't wait for this line to come! Counting down in my calendar!

    www.tusksandtails.com

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  15. I am ridiculously excited about this! I can't wait!! I want it ALL.

    Nikki
    thefashionablewife.com

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  16. I'm always a huge fan of Target and their partnerships with designers! Love this collection!

    Tina
    www.justatinabit.com

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  17. those chairs so fun! cant wait till they come out!
    kelseybang.com

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  18. Love the shorts, and the beach chairs are perfect for summer! I love target, I see so many people getting great things from there, but we don't have it here in Europe :/

    Kisses from Hungary xo

    Csenge | Csenge's Point

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  19. I'm so excited for the collection too! Love the shift dresses - super cute!

    XO
    VanityPear

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  20. This collection has some really cute items. Thanks for putting it on my radar!

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  21. These items are all great for summer! Love the giraffe bottle opener!

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  22. I've never been a big Lilly fan either but I'm really loving this collection! I love all the beach accessories!

    <3 Shannon
    Upbeat Soles

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  23. Oooo..Thanks for sharing. I didn't know about this collaboration. Definitely will have to check it out. Enjoy your Thursday!

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  24. Those shorts are the cutest- and there's a pair of metallic wedges I spotted in the collection that will literally go with everything come summer. Love!

    -Ashley
    Le Stylo Rouge

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  25. So, did you end up snagging anything? I actually set an alarm to wake up and deal with the website fiasco. It worked out, but goodness, I felt silly! I'm sure more pieces will make their way to the stores for returns.

    http://bedknobsandbaubles.com/

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